Evaluation Questions 2-4

                                               Media Coursework: Evaluation Questions                                  

Q2: How does your media product represent particular social groups?

For an audience I aimed my magazine towards people aged 15-24 roughly, for the teenage to young men/women social group. This is because my magazine is all on the indie-rock music genre which is a genre a lot of people this age are into. I would say that it has dominated this age group, this generation and so that is why aimed my magazine at this social group. One way I represented this social group was through my choice of costume, I used artist all of the right age and had them wear clothes that suited them whilst represented them as clear indie-rock lovers. Each artist was not only young but had the right styles of hair, nothing to punkish like a Mohawk, and they all posed according with or without instruments, the instruments themselves as props were those used in the selected genre, guitars etc. The costume I chose was all casual, an array of jumpers hoodies and so on all that were not too obvious and popular but still stylish. Also one of my main artists I put in another band T-shirt, something popular in the indie rock genre. Furthermore I decided that all costume should be fairly dark colours with a touch of bright here and there to give off a laid back feeling likely to attract my audience, with no real colour scheme for costume as my genre doesn’t follow one. My last representation is the actual pose and attitude of the artists themselves, I made sure all of them had fairly serious expressions to show they were serious about their music yet to once again attract my audience and maintain atmosphere I had them looking chilled out and not concerned by anything. For my main artists I had many photos so I mixed it up a bit ranging from serious chilled out photos to joking around ones.

Q3: What kind of media institution might distribute your media product and why?

A distribution company that could distribute my magazine is Condé Nast or MusicMag as they both distribute a wide variety of magazine genres, and of course MusicMag is very specific to distributing music magazines of every type. Hopefully, in accordance with my aims, my magazine would be high in price and profile, a top magazine which I would desire to contain famous artists. If the case is such then Condé Nast and MusicMag would not only be looking at a magazine within their borders of style and genre but also one that would attract readers eager to read about their much loved musicians. Also these two companies sell a majority of Fashion magazines; I think that it would be beneficial if they distribute my music magazine. I think there would be a place in the market for my magazine as though both companies are largely involved in the magazine industry and have plenty on the go in general indie-rock magazines are rarer as they target a smaller audience, despite this they are on the rise in terms of support and a successful magazine in this genre would boost these companies reputations as well as their finance, they could possibly make a mass amount of profit from distributing my magazine in their markets. A final reason why these two named institutions should distribute my music magazine is that overall they do not already target younger kids or teenagers but instead most of their magazines are aimed at adults.

I would definitely distribute my music magazine in stations because many teenagers travel these days especially those in education or aiming to get a job. Even more so than stations I would distribute my magazine in both shops and clubs. Having my magazine in corner shops would be helpful as teenagers and young adults stop off in these often but also in terms of leisure clubbing is extremely popular so having my magazine in there would promote it well.

Q4: Who would be the audience for your media product?

As mentioned above my magazine is aimed at teenagers and young men/women, as well as those who are into the indie-rock genre, generally laid back people who have a firm but free love of music. Aside from age though my magazine is open both genders, indeed the colour scheme I used is favourable to both genders, male and female alike, though I would admit my magazine is definitely more male orientated as all artists are males and men or boys may look to them as role models. All the language used in my magazine is upbeat and energetic, what my audience is looking for  and the general lay out appeals to the type of people I want to attract, open minded and unique indie-rockers.

Overall my music magazine would apply to people like Johnny (reference to my reader profile – the DMT reader). Johnny is 18 years old, he lives and breathes music and is always listening to it, in the shower, at school on the bus and so on. Johnny is into a variety of music including indie rock, punk and drum & bass, all included in DMT. Johnny as a person is out going, confident and always up for trying new things – his friends describe him as a ball of energy to be put to use. Johnny himself is also very laid back and has a positive and casual outlook on things, a calming demeanour. To finish off Johnny has a huge passion for music, a fanatic of his favourite artists, and he’s always going to gigs, festivals, raves whatever as long as the music is that he enjoys! He’s always rollin’ around listening to bands such as; Arctic Monkeys, Enter Shikari, Linkin Park, 2 Door Cinema Club and so on. Johnny is a confident guitar player and hopes one day himself to be performing live to a crowd of adoring fans, currently he’s at college studying media, history and photography and has a part time job in a studio. As he works on his dreams he can easily afford DMT at just £3.50 per an issue.